I enjoy reading about various start-ups on Techcrunch or Mashable, and am always jealous of my friends that leave the cushy workforce to start a cool new company. Many of my HBS classmates have chosen the road less taken and are running their own show at start-ups like Rent the Runway, ThredUp, LearnBoost, and Triangulate. I know the CEOs of all of these companies personally, and I am convinced that they are passionate about their products and literally jump out of bed every morning itching to change the world. It inspires me, frankly.
One of my former colleagues, Greg Pope, started up a company called eRelyx, that will eventually be a place where users can buy and sell used watches online. One of my entrepreneurship professors at school taught us that venture capitalists often invest in the person more than the idea - if this is the case with eRelyx, I have no doubts that Greg is going to get gobs of money. I have never met a guy more obsessed with luxury watches than Greg, and the guy's a walking encyclopedia.
I have taken to testing him. I sent him this picture of White House press secretary Robert Gibbs, and asked him to identify what watch he was wearing.
Greg responded within about five minutes with a link to the black ceramic J12 by Chanel. Amazing.
The best thing about Greg's start-up, though, is following the blog he has been keeping. The guy rarely misses a day without a post, and his posts are usually funny, well-written, and most importantly, they make me want to buy expensive watches. Seriously, I was never a watch guy (picture of my current watch below), but now that I'm reading Greg's blog, I'm starting to get into them. I blame my future bankruptcy on him.

But, by reading his blog, I have no doubt that Greg is absolutely 1,000% committed to eRelyx, and to luxury watches. I have no doubt that luxury watches are probably the first thing he thinks about when he wakes up in the morning, and the last thing he thinks about when he goes to sleep at night. He's a walking, talking luxury watch machine. And that's why I would invest in him.
So entrepreneurs, if you want a tip to impress potential customers? Write a blog. Put something up there every day that makes me realize that you love your product. Even if I'm not a customer, maybe I'll like your blog so much that I'll become one. That's what Greg has done, and that's what more people should do.
I have had this Posterous account for a while, but I've never really gotten into it. (I blame Dwight Schrute for getting me into it) Mostly I just send e-mails in from my phone with funny pictures of stuff I'm doing, or I post a link to a thought-provoking article I find on a blog or a newspaper.
I recently read, however, about their new "Switch to Posterous" marketing campaign, picking off dissatisfied users from other social networks like Ning (by the way, what the hell is Ning? I'm an early adopter and kind of a geek and even I've never heard of Ning). I think it's brilliant, and in two years, everyone and their grandma (literally) is going to have a Posterous.
Here's the thing: if you buy that lots more people are going to start blogging in the next five years or so, which I do (so does this guy), the experience of blogging is going to have to become way more user friendly. I know that other blog platforms win the big arms races when blogs like Lifehacker tally up the votes, but there's no way my mom (or most of my friends for that matter) are ever going to sign up for Wordpress. That's the genius of Posterous - you don't need anything to start blogging, just an e-mail account. And everyone has one of those.
Now that everyone's carrying around tiny little computers in their pockets all day long, they're going to start to need a place to post their pictures, their observations, and their videos. As soon as they hear about Posterous, I predict they'll dive right in faster than you can say Autopost.
Now, a revenue model for Posterous? That's another question. Still thinking that one through. But these guys seem sharp - I'm guessing they have a plan.
Don’t waste your time trying to figure out how to get a young audience to see The Music Man. If you want a young audience, don’t f*cking do The Music Man
Love seeing some young blood finally shaking up the Broadway theater scene - an industry that I fled in horror several years ago.